Those who follow the crowd usually get lost in it
I’m not comfortable in front of a camera and don’t like being the centre of attention.
I wasn’t one of the popular kids in school and spent my entire high school years blending into the background with a lack of confidence, crazy 80s curly hair and braces. It was a period of my life I definitely wouldn’t want to do again.
And yet it feels like we are right back in high school with social media.
It's ultimately a popularity contest
where all that seems to matter is how many friends and adoring fans you have (followers), how many people like what you do (likes and comments) and being on-trend and leading the pack is the key to success and survival.
If you’re not one of the popular kids (accounts), you’re left feeling insignificant, invisible and inadequate.
That you don’t have it, so you’ll never make it.
And just like in high school, there is so much unseen potential in those kids (businesses) blending into the background.
They’ve as much to offer as the popular ones, but they don’t get the chance to shine.
Social media has changed so much over the last few years, and with more businesses than ever using it, the pressure to do more to be noticed has never been greater.
It’s slowly taken over our lives. We’ve become conditioned to rely on it for our businesses.
We are left feeling that there is no other way, so we stay on the treadmill, don’t question it, and keep trying to find that magic answer to keep us visible and in front of people.
Social media fatigue and social media anxiety are recognised conditions now – and the effect all this is having on our mental health is scary stuff.
We utterly rely on it
but have you ever considered what would happen to your business if your account got hacked, restricted or deleted overnight?How would you stay in touch with your audience?
How much would it damage your business?
Would you have to start all over again from the beginning?
It’s time to change things up and take the pressure off.
There is a better option, often overlooked, because we spend all our time and energy navigating these ever-changing platforms, and don’t take a moment to step off the treadmill and pause.
It’s an option that gives us back control, freedom and a chance to step back from the constant need to be glued to our phones.
I designed my first website 20 years ago – long before social media was a thing – and many people have forgotten how effective and beneficial a website can be for their business.
I’m on a mission to change that and help small business owners discover and unlock the power of a great website, so they can bring new customers into their business consistently and with ease.
To reignite their passion for their business without the social media restrictions and demands stifling their growth.
To transform their online business presence, so they can impact the lives of many more people and stand out from the crowd, not get lost in it.
Fun facts about me
I love a cuppa!
I drink a LOT of tea – far more than I probably should, but I’m happiest with a cuppa in my hand!
I'm a homebird
Home is my happy place. If I’m not working, you’ll find me curled up on the sofa in my PJs!
I love a list!
I have an obsession with lists! It drives my husband mad, but I have a list for everything!
our MINI COURSE FOR SOCIAL MEDIA & WEBSITES
Storytelling for success
THE IMPORTANCE OF STORY TO connect with your audience AND MAKE MORE SALES
OUR FULL WEBSITE COURSE
Website Success Formula
HOW TO CREATE AND MANAGE A WEBSITE FOR YOUR BUSINESS STEP-BY-STEP
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to unlock the secrets to boost your business, without having to rely on social media anymore!